REEF PRODUCT LAUNCH

Senior copywriter for Curaleaf’s new cannabis collection, Reef, launching 2025. Created brand voice and tone in collaboration with Curaleaf leadership team across all platforms: social, web, in store/VM, MMS, CRM, Ecomm.

Creative Director: John Godwin / Curaleaf

LAUNCH VIDEO

WEBSITE

BRAND POSITIONING

VISUAL MERCHANDISING

IN STORE