LET’S MAKE SOME MAGIC
Hi! I'm a creative director, writer, creator, and director who clearly can't do just one thing — and brands tend to benefit from that!
With 15 years in the advertising game, I've led platforms, campaigns and creative ideation for campaigns on Venus, Snapdragon/Qualcomm, Microsoft, Beats by Dre, Target, Taco Bell, and Mars (and many more) — brewing up ideas that evolve into high-performing content across web, social, in-store, TV and film.
As a creative lead, I know how to make the work not just convert, but connect. I love directing teams and honing a vision. Ultimately, I tell stories that sell, scale, and sometimes spiral into a podcast or pilot.
Most recently on the agency side, I led copy and concepts at VML as ACD/Copy on tech giants Qualcomm and Snapdragon, driving millions of views across social with work the client called "a master class in social media." I also recently helped Venus develop new global campaign territories to serve the brand for the next several years.
At Curaleaf, I led the creative launch for new brands including Reef, Anthem, and Dark Heart, while shaping the voices of JAMS, Select, Grassroots, and Find.
As a creator, I turned my Bustle column into a podcast (Everything is Awkward), built a successful content studio from scratch with Don’t Call Me Mommy (see work in reel below), and started a clothing brand to connect people in the wild called For the Feels co. ADHD has it’s benefits, I suppose.
So hey, let's have some fun before the robots take over?
TV + FILM:
www.haelywhite.com