LET’S MAKE SOME MAGIC
Hi, I'm Haely. Creative director (copy), writer, world-builder, and overall 'cool mom' to everyone except my son.
I've spent 13+ years building brands and the worlds they live in — Venus, Snapdragon, Curaleaf, Microsoft, Beats by Dre, Mars, plus a pile of category-new brands I launched from scratch. I'm great in the rooms most agencies won't book: cannabis, period care, motherhood, women's health. Anywhere the default is "clinical, careful, or quiet," I'm probably in there finding the joke and the deeper truth underneath it.
Through DCMM, the content studio I co-founded with Samantha Gutstadt, I wrote, directed, and produced branded series for ByHeart, Parents, FabFitFun, Lansinoh, and more — including the first scripted comedy series on Parents.com's YouTube and the first original scripted content for FabFitFunTV. Being on the creator side made me better on the brand side, and vice versa.
Which means I've sat on every side of the brief — agency, brand, founder, creator. Written the strategy, shot the spot, edited the cut, posted the thing.
The through-line? I love to build worlds. Big ideas that scale. Brands with an actual point of view. Voice you can pick out of a lineup.
If you're building something that needs a voices, I’m here to jam. The robots are coming so let's have some fun while we can!