LET’S MAKE SOME MAGIC
Hi! I’m a Creative Director, Creator and Screenwriter who’s been storytelling long before TikTok was born. With 15 years in the advertising game, I’ve led ideation and teams for campaigns on Microsoft, Beats by Dre, Target, Taco Bell, and Mars (+ many more) — brewing up ideas that evolve into high-performing content across digital, social, & broadcast.
As a creative lead, I know how to make the work not just click, but connect. I tell stories that sell, scale, and sometimes spiral into a podcast or pilot.
Most recently on the ageny side, I’ve been at VML as ACD/Copy covering social on tech clients Qualcomm + Snapdragon. At Curaleaf cannabis, I led the creative and launch for new brands including Reef, Anthem, and Dark Heart, while shaping the voices of JAMS, Select, Grassroots, and Find.
As a creator, I turned my Bustle column into a podcast (Everything is Awkward), built a successful content studio from scratch (@dontcallmemommy) and am currently pitching television and brewing up a feature. Let's collaborate and have some fun before the robots take over!
TV, FILM + EDITORIAL WORK:
www.haelywhite.com