BUD LIGHT / LIME-A-RITA

Through Tongal's creator-forward platform, brands open creative briefs to a competitive pool of writers and directors — the winning concept gets produced. Bud Light came in looking for a comedic spot to launch Lime-A-Rita and excite consumers around the new product.

I pitched the reverse piñata party, a comedic reframe of the classic backyard moment, with the party flipped on its head — and it won the brief.

Copywriter and concept: Haely White

Director + Edit: Lucas Ridley