PARENTS MAGAZINE

Parents had a massive print and digital legacy but wasn't fully tapping YouTube as an entertainment platform. DCMM came in to help support original YT content.

Before/After Kids, featured The Bachelor's Nick Viall, with shorts including Brunch and Date Night riffing on the absurd before-and-after of parenthood. T

We also created a Covid comedy, Friendship Is Blind, an original parody series shot fully remote (!) about moms trying to make friends in a pandemic, and the sketch Quarantine Beauty, which was featured on CBS Evening News with Norah O'Donnell. Additional content included Couples In Quarantine featuring Bachelor alums Ben Higgins and Garrett Yrigoyen.

Beyond scripted, we hosted a live-streamed mom happy hour on Parents' Instagram, turning the brand into a destination where its audience could actually show up and laugh together.

We also launched Parents' first TikTok channel and the first post hit 5M views!

Featuring: Bachelor Nick Viall (Brunch Before/After Kids) & Bruce Wexler

Writer, Director, Post production supervisor: Haely White

Camera: Joe Adams

Edit: Ryan Porterhouse

Client: Meredith Corp/ Parents

BEFORE/AFTER KIDS: BRUNCH

COUPLES IN QUARANTINE

QUARANTINE BEAUTY

Featured on CBS Evening News, 2020.

EDITORIAL

Read full piece here.

Written by Haely White + Samantha Gutstadt for PARENTS, syndicated on Yahoo. More pieces written for PARENTS available upon request.

See more at Parents.com