GRASSROOTS

Grassroots is one of Curaleaf's flagship cannabis brands and the home of its most premium flower. As Senior Copywriter, I led creative concepts and copy executions across social, web, and in-store — building campaign moments and always-on content that kept Grassroots culturally fresh while preserving the equity it's built in a tightly regulated category.

CD: Johh Godwin / Curaleaf

CW: Haely White

HOLIDAY CAMPAIGN

SOCIAL / VIZIE COLLAB