MODIBODI
Modibodi, period and leak-proof underwear company, needed to find the cool moms. As an Australian DTC brand expanding into US market, they hired us to execute a full year of content with a 360 campaign.
DCMM, my end to end content studio, built the campaign with a main hero commercial spot, followed by roll out of static posts + reels, and even a live virtual comedy show. Because nothing screams Covid like a virtual comedy show! We had over 500 live viewers, featured comedian friends (Angelina Spicer).
Confessions of a Leak was our hero spot, featuring comedian Angel Laketa Moore, framing this universal, mortifying experience as a thing nobody admits to but everyone has. Comedy as cultural permission slip? Absolutely.
Campaign stats: 10 Reels concepted and directed / 7M+ views / 3,030,270 total impressions
Writer, Director, Co-Creator: Haely White
DP + Edit: Joe Adams
1:OO HERO SPOT
