JAMS

JAMS is one of Curaleaf's flagship edibles brands, with a constant flow of campaigns, LTOs, and cultural moments that need to land in a category that's tightly regulated and creatively crowded.

The challenge: keep JAMS' voice consistent and recognizable across an aggressive content calendar without flattening into formula.

I led copy across the full JAMS portfolio: campaigns for Higher Dose, holiday, Breast Cancer Awareness LTO, Pride, and 420, plus the assets that wrap around them — sell sheets, retailer toolkits, hype decks, web, social, in-store, and visual merchandising. The result was a brand voice that flexed across cultural moments and commercial deliverables while staying unmistakably JAMS.

Creative Director: Jordan Broun / Curaleaf

Senior Copywriter: Haely White

Art Director: Nathan Downey