FOR THE FEELS CO

Look, I had a lot of one-liners and nowhere to put them. Or maybe it was that I'd always loved the quiet smirk between two strangers who got the same joke at the same time.

Either way, I built the brand I always wanted to exist. For the Feels co. is a statement apparel brand, born and made in LA, built on cheeky copy, retro-soft fabric, and the belief that a really good line in the right place can make a stranger feel seen.

Our shirts and hats are made in LA, built on queer visibility, spiritual sarcasm, and the belief that everyone deserves to be loud, weird, and free. Like tiny signals designed to help you find your people in the wild.

Launched December 2025. Editorial press, podcast feature, ongoing LA pop-ups, first retail partnership at Urban728 in West Hollywood.

WEBSITE: www.forthefeels.co

INSTAGRAM: @forthefeelsco (28k)

Founder & Creative Director: Haely White

Photographer: Greer Inez

Stylist: Maranda Persico

Makeup: Jessie Yarborough